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Effective marketing takes time, effort and insight – and good marketing automation software is designed to help on all three counts. By automating some of the most repetitive manual tasks, it frees up marketing departments for more strategic work, and provides enhanced insights to help them target future efforts. On top of that, marketing automation software also makes it easy...

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You need a quality website, whether you do all your business online or perform a combination of online and offline activities. Outdated websites are a costly mistake. Your search ranking is detrimentally impacted. And when potential customers do find you, they’re more likely to leave right away if your site doesn’t offer a quality experience. No single element will make...

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In today’s media and online-focused marketplace, brand reputation plays a pivotal role in the consumer decision-making process.  Your organization’s online presence is often the first contact a potential customer or client makes with your organization. Typically, this can be your website or perhaps a social media page. But there are plenty of other online areas someone in your target market...

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Today’s online marketplace is an extremely competitive one. Brands in all areas of the world, in all industries, must rely on a number of factors to ensure they can retain and grow their customer base.  One of the most important of these factors is your organization’s website. For many, it is the first impression they will receive of your brand....

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Just as brick and mortar stores must adhere to specific ADA guidelines and regulations, so too must any brand with an online presence.Referred to as digital accessibility, designing a website while taking into consideration individuals with visual, hearing, and physical impairments, as well as cognitively challenged people like the elderly, is not only just the right thing to do, but...

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For B2B and B2C businesses alike, SEO is a super important part of your online digital marketing strategy (or, at least, it should be!). For this reason, investing a great deal of time and money into SEO best practices can’t be encouraged enough. Trust me, I’ve worked with plenty of businesses who’ve been scared to invest in SEO. But optimizing...