Content marketing is tough – and many business owners sometimes wish that it was possible to get on top of Local SEO results pages without it.
Luckily for them… it’s possible.
But it’s not easy.
We’ve already talked in-depth about some of the best ways to improve your website’s SEO overall, but we really haven’t touched on Local SEO.
Here are some strategies that you can put into action today in order to improve local SEO tomorrow.
1. Build a community for your business.
If you own the type of business that has a “fan base” – for example, a restaurant, local grocery store, or a viral Southern California Egg Farm – then you’re in luck!
Use that to your advantage and create an online community for your customers to come together, share reviews, and interact with your business. As your community grows online, you can promote your offering online.
One way that you can do this is by building a Facebook Group for your business.
Search engines like Google will take notice of all of the social signals your website is getting, and in return, will reward you with improved local SEO rankings over time.
2. Use an on-brand domain name.
Several years back, it was a good idea to purchase a domain name with your ideal keyword in the actual domain – for example, “www.9111LeakDetection.com“.
For a while, this approach worked like a charm. It was an easy way to ensure that Google rewarded websites with keywords in their domain names with higher results for those keywords.
But… those days are long gone.
Now, you should focus on purchasing a domain name that speaks more clearly to your brand – for example, our domain name: www.Revved.digital.
Having a unique and branded domain name makes your website (and your brand!) instantly recognizable, and people will begin to associate your website with your business better than before.
If you need help transferring your domain name to a new one, send us a message and we can help you.
3. Focus on user experience design.
And I’m not knocking that!
Personally, I think it’s awesome that more people are trying their hand at web design for their businesses. It’s a really fun way to learn more about websites, while also being in control of your own slice of online real estate.
I’ve even written up a blog post about all of the different alternatives to WordPress there are out there in the wild.
But there’s just one problem with this – you’re a business owner, not a web designer. While you may understand the ins and outs of your business better than anyone else, you may not have the same mastery over the art of user experience design.
When you optimize your website for positive user experiences, you make sure that your users don’t bounce off of your website after only a few seconds. This works wonders for Local SEO, believe it or not!
The way Google interprets good UX design is that your website must contain valuable information since people are spending so much time on it.
This will inevitably help your Local SEO better than almost any other factor on this list.
4. Make sure your website is mobile-friendly.
This one really should go without saying, so I won’t spend too much time here. But it’s still worth reminding you of:
Make. Your. Website. Mobile. Friendly.
Come on. It’s 2020. You have literally no excuse. Every major website builder out there will give you a mobile-friendly design option.
When your website is mobile-friendly, it does two things:
- Makes it easier for your customers to look at your site, which will increase the amount of time spent on your site.
- Tells Google that you are worth ranking for Local SEO, since over 80% of web traffic comes from phones these days.
So, yeah – if you’re not already mobile-friendly, then you need to be. Reach out to us for a quote to see how much it would cost to take your website’s mobile-friendliness from 2005 to 2020.
5. Make the best of on-page SEO.
You knew this one was coming! On-page SEO is extremely important for improving your local SEO on Google, so listen up.
If you haven’t spent time optimizing your website for SEO, then you need to. In order to rank highly on Google, your website needs to have optimized page titles, header tags, properly labeled images, and a thorough amount of keyword research.
Your goal shouldn’t be to rank globally – remember, this article is about Local SEO, not global SEO. So make sure that your website is optimized for keywords that are local to the area you are doing business in.
Which brings us to our next tip…
6. Hone in on local keywords.
One of our best strategies for improving local SEO is creating “Service Pages”. In order to create a service page, you need to know what your service area is.
Create pages on your website for each of these cities, and then optimize them each for city-specific keywords. It works like a charm, trust me.
7. Make sure your website loads fast.
Website load speed time is a huge ranking factor for Local SEO – so you need to make sure that your website is loading in about 2-4 seconds.
If your website is slow, users can become annoyed and won’t want to read your content. Google notices this, and will decrease your rankings as a result – which, obviously, is bad!
You can test your website’s loading speed with a tool like GTMetrix.
If you need help understanding the results from this tool, or want to know how you can improve your loading speed, reach out to us for advice.
8. Create a Google My Business account.
If you expect to improve local SEO by having your business show up on Google Maps, then you need a Google My Business account that’s verified, up to date, and optimized. Once you do this, your business will have a much better chance of showing up in Local SEO search results!
If you need help setting up a GMB account, check out this guide by Hubspot which tells you pretty much everything you need to know about GMB.
9. Build up your Local Citations with consistent NAPs.
A Local Citation is when your business name, address, and phone number (usually abbreviated by SEO experts as “NAP”) are listed anywhere on the internet – for example, on directory websites like Yelp, Angie’s List, or on Social Media profiles like Facebook or YouTube.
The more Local Citations your business has online, the more you can begin to improve your local SEO.
Trust me when I say that using a listing manager is much easier than doing it manually… it’s less legwork, especially when you need to keep your NAP as consistent as possible everywhere online.
10. Incentivize Google reviews from your customers.
Encourage your customers to write reviews about your business, product, or your service on Google Reviews! These reviews help Google trust you more, and also create social proof for your business.
One way that you can incentivize your customers to review you on Google is to offer a discount on their next product/service/visit with your local business – this way, you’re getting their positive review, and they are getting a discount.
It’s a win-win scenario!
As you can see, content marketing isn’t always necessary for Local SEO.
When you really drill down into the basics technicalities of search engine optimization, you will begin to notice that Google is very robotic in the way that it approaches ranking local businesses for improved local SEO.
If you can focus on perfecting all of the technicalities of Local SEO, then you will do well.
If you need more help with SEO, check out our free resource guide, Killing The SEO Game. It’s over 60 pages of the best SEO and Local SEO strategies that the top 1% of SEO agencies use to take their clients from position zero to Google Hero.
Give it a read, and then reach out to us for any help. See you in the comments section!